fintech, crypocurrency

full website copy  .  content strategy

coinsfast website 3

about the company

CoinsFast was a UK peer-to-peer cryptocurrency exchange platform that allowed users to buy and sell cryptocurrencies at market-leading rates.


  • CoinsFast’s target market was changed to the UK shortly before it was launched, which meant that a new target audience had to be addressed.
  • This meant that the copy that was initially created for the site had to be changed to fit the new market, with new buyer personas and tone of voice.
  • It was also crucial to map out and define the KYC process that users would go through when signing up on the new platform.
coinsfast website 2

coinsfast website


  • After extensive research about cryptocurrency exchanges in the UK market, we helped to develop the changes in the tone of voice document.
  • Taking into account the new target market, and buyer personas, we performed keyword searches for the new site text.
  • Using SEO best practices, we developed the improved copy for the CoinsFast site, working with a designer to ensure the text fit aesthetically into the page designs.
  • We also helped to define the KYC process and map out the user journey – then craft the content to go into each step.

“writelingo can adapt the changing circumstances and are diligent communicators. They work well under pressure, which is crucial for projects with short deadlines. They’re also able to prioritize tasks appropriately and are great when it comes to teamwork.”

Przemek Dmochowski, Head of Marketing

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