fintech, embedded lending
blog management  .  blog distribution  
finiata blog management 3

about the company

Finiata provides integrated lending solutions including Buy Now Pay Later, Merchant Cash Advance, and Credit Facilities for e-commerce, marketplaces and more. A single API integration enables customers to obtain funding, manage cash flow, and make payments seamlessly.

They were looking for a team to oversee their blog management and article distribution.


  • From the blog’s beginning, Finiata wanted to have a business-minded blog that could also be technical for its readers.
  • The blog needed to be managed entirely, and a backlog built up from scratch.
  • It was also important that each article was engaging, SEO friendly and reflected recent trends.
  • We had to work with developers, engineers and designers in the team to gather their expert knowledge to turn into articles.
  • In some cases, we wrote articles with team members directly, guiding them through the process.
finiata blog management 2

finiata blog management


  • Interviewing some of the tech team helped us to start building the backlog.
  • We also helped to develop the tone of voice for this blog, which ensured that there was consistency throughout.
  • We took care of the blog, from its inception – from building the backlog to researching and writing the articles, working with designers for the illustrations and publishing.
  • Finally, we distributed the articles to external platforms to increase traction and engagement, providing lifetime value for each and every article in Finiata’s blog.
view project

writelingo has managed our blog from its conception and they do a fantastic job. SEO-focused and creative, on-point topics are just some of the ways that they have made our blog an ongoing success.

Ingmar Stupp, CoFounder & CPO

more case studies

more case studies

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