Freeport Metrics integrates software development with a human-centred approach and proven agile methodologies to deliver solutions to companies that create and sell business software. They focus on the Fintech, Agtech and Healthtech industries.
challenges
Freeport Metrics was looking to consolidate its foundational documentation to ensure that one clear message was being delivered to its target audience
It’s important to Freeport Metrics that they are consistent in their messaging across all customer-facing copy.
Quality is of the utmost importance to Freeport Metrics and that is why they were looking to enhance their current marketing efforts.
solutions
Having worked with Freeport Metrics on a variety of projects, we are already well versed in their target market and the services they offer.
The most important part was to get on a call with the CEO to ensure his perspective of the company is considered.
From the calls and workshops, our discovery allowed us to develop a brand persona for Freeport Metrics.
To go a step beyond just who the company is, we also crafted full tone of voice documentation to ensure consistency in messaging across all customer-facing content.
“I was very impressed with the quality/speed of our work together on the TOV analysis. I will be happy to extend cooperation.”
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