freeport metrics

software development

tone of voice  .  brand persona 


about the company

Freeport Metrics integrates software development with a human-centred approach and proven agile methodologies to deliver solutions to companies that create and sell business software. They focus on the Fintech, Agtech and Healthtech industries.


  • Freeport Metrics was looking to consolidate its foundational documentation to ensure that one clear message was being delivered to its target audience
  • It’s important to Freeport Metrics that they are consistent in their messaging across all customer-facing copy.
  • Quality is of the utmost importance to Freeport Metrics and that is why they were looking to enhance their current marketing efforts.



  • Having worked with Freeport Metrics on a variety of projects, we are already well versed in their target market and the services they offer.
  • The most important part was to get on a call with the CEO to ensure his perspective of the company is considered.
  • From the calls and workshops, our discovery allowed us to develop a brand persona for Freeport Metrics.
  • To go a step beyond just who the company is, we also crafted full tone of voice documentation to ensure consistency in messaging across all customer-facing content.

“I was very impressed with the quality/speed of our work together on the TOV analysis. I will be happy to extend cooperation.”

Andrew Gauvin, CEO

more case studies

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