Aventis Advisors are a unique group of M&A advisors with the creativity, insight and experience to help their clients close deals. They advise for both the sell-side and buy-side, as well as those looking to raise capital.
challenges
Aventis Advisors had a great vision, but needed guidance as to how to put those ideas onto “paper”.
They hoped to launch a whole new website, with shiny new branding.
This meant that they required the full website copy, as well as work on their brand persona, buyer personas and other foundational documentation to ensure consistency throughout their communications.
The greatest challenge was finding copywriters who could understand the language of their very niche market.
solutions
We did a lot of research on investment banking, and M&A firms worldwide.
Working with the Aventis team it was crucial that we understood their target.
We developed custom buyer personas, the brand persona, tone of voice and words we like and dislike.
These foundational documents helped to inform the creation of the copy for the entire website.
Working iteratively, page by page, with feedback from the Aventis team, we were able to create engaging and catchy copy for their new website, that is in line with their vision.
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