content types

Effective Content Types for Tech Innovators

Tech companies like yours are constantly on the lookout for diverse content channels, mainly because you want to create deeper connections with your audience. While blogs have traditionally served as the backbone of digital marketing, offering steady engagement and a boost to SEO, they represent just a slice of the pie when it comes to the platforms available for businesses to showcase their know-how and interact with their audience.

Using a wider spectrum of content types in your marketing mix helps you to appeal to a wider range of audience preferences, helping you to connect with more people in different ways. When you combine this with staying consistent with your brand tone of voice, you’ll be able to create more memorable experiences across the board – making sure that your brand stays top of mind for your potential clients.

Infographics: pictures worth thousands of words

Visual storytelling is powerful. We can tap into that potential by using infographics. They’re a really useful tool in our space, transforming complex data into visually engaging, easily digestible pieces. These content pieces do more than simplify – they improve the retention of information by using engaging visuals and design. 

In sectors like healthtech – where the subject matter can often become a little intricate, even daunting – infographics become an excellent medium to distill complex concepts into memorable snippets of useful knowledge. 

Using infographics can help to simplify how you convey your product’s features, industry trends, or survey results. The key? A blend of compelling data and eye-catching design.

Brochures: digital showcases

Next up, digital brochures, including pitch decks and sales decks. These are not your average leaflets but interactive presentations that highlight your products or services in a succinct, engaging manner. 

Okay, we know that user experience can set you apart from your competition. But we can take that UX and mix it effectively with high-quality, interactive brochures. That’s when we see the magic start to happen: conversion rates are likely to increase and interested leads can become loyal customers. They’re perfect for catching the eye of potential investors or clients during virtual meetings. And there’s another bonus: they show off how you’re able to innovate and adapt to the evolving expectations of your audience. 

By focusing on clean design and concise content, you’ll be able to use digital brochures to communicate your value proposition effectively.

White papers & e-books: going in-depth

You’ve got deep insight in your field and you want to explore well-thought-out ideas worth sharing that bring real value to your audience. This is where white papers and e-books come in.

You can present your brand (and yourself) as a thought leader by offering well-thought-out material to your target audience. You can offer insights, solutions, and innovative ideas highlighting your expertise. Since they’re far more comprehensive than the average blog post, you’ll be able to challenge your audience’s interests more, helping you to build (and maintain) a strong foundation of trust and credibility. Let’s say you’re a cybersecurity firm – your e-book or white paper can offer best practices for SMEs who are trying to understand the threats specific to the scale of their business.

When your audience is looking for detailed information and the latest in industry trends, these will be your go-to content types. They can also help to generate leads by showing that you really understand their problem space – and you’re often able to collect insightful data on people who want access to this content (like their email addresses and other useful contact info).

Case studies & customer stories: real successes

You don’t need to shout to be heard. The same goes for real success. But sometimes you’ve just got to show off how you solved a customer’s pains in the real world, helping you to build credibility and trust. Case studies and customer stories are your chance to shine a spotlight on how your business made a real difference for your clients.

For tech companies, how your products are applied to solving problems can be as important as the technology itself. Crafting these stories can explore versatility and impact very effectively.

Email newsletters: your direct line

Email newsletters are still a powerful tool for keeping your audience engaged. They allow you to share updates, insights, and content – directly with your subscribers. 

Newsletters can help your business in the long term – in some pretty amazing ways.

  • Builds brand awareness and trust: The more clients read about your business and what you’re doing, the more they understand and come to trust your products or services.
  • Improves sales: Newsletters can help your customers along their buyer’s journey and make the right decisions that are relevant to them – whether they’re in the awareness, consideration, or decision stage.
  • Offers personalized content: Sending well-crafted, personalized emails to your customers makes them feel like you’re speaking directly to them. You’re able to tailor specific types of emails, sending those directly to certain members of your target audience

But the key to connecting relies on two things: consistency and value. So you’ve got to make sure your newsletters offer something worthwhile to keep your audience looking forward to your next send.

Social media content: engage & connect

Lastly, we can’t overlook social media content. This is your arena to be more personable, creative, and direct. Social media platforms offer a unique opportunity to engage with your audience in real-time, bringing your company’s personality up front and staying top of mind for your audience.

And you don’t need to be on every single social channel – make sure your efforts count by understanding where your buyer personas go to get info. If they’re not on TikTok, put more of your time and effort into socials where your target audience will actually see what you’re posting. 

Using different types of content in your strategy

Diversifying your content doesn’t mean abandoning blog posts. You need to integrate lots of different types of content into your overall strategy. Each format serves a unique purpose – they help you to reach different people in your target audience. 

Think of it this way: different people in a single buyer persona probably learn in different ways, so different types of content will resonate better with some people more than it will with others. By exploring new formats, you can improve engagement, extend your reach, and strengthen your brand’s presence in the tech industry.

As a tech company, you want to solve your customers’ problems. But you’re also there to educate and highlight your innovations through your content. As you move beyond traditional blog posts, remember the importance of staying true to your brand’s voice. A customer who connects with your brand will want to return to your products or services. If you want more clarity on what type of content works better for different audiences or objectives, just give us a shout and we’ll be happy to help.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound