You’re at a crossroads trying to figure out if you should hire an in-house content marketer or team up with an external content squad. Going with someone in-house means they’re all yours, totally tuned into what your brand’s about, and working to make sure every piece of content fits your vision like a glove. But, sticking to just one person could box you in a bit, limited to what they know and can do.
Then there’s the option of bringing on an external team. They come with a wide variety of expertise, with experience in an array of tech projects and industries. They’re a breath of fresh air for your content strategy, ready to throw in a curveball of creativity and expertise that you might not get from just one person.
So, take a moment to think about what’s really going to amp up your brand. Is it the solo marketer, or the wide-ranging skills of a whole team? Your choice here is going to shape how effective your content is and – in the bigger picture – could affect your brand’s reach and impact.
Content marketing agencies usually have specialized teams with expertise in SEO, copywriting, documentation, and marketing. They help refine your company’s tone of voice, documentation, and content from a unique perspective while helping you save time and money. An agency always combines the best of both – the dedication of an internal team, with the expertise and cost-effectiveness of an external partner.
Years of combined experience
Agencies with experience in different industries like writing, and tech (AI, UX, fintech, healthtech, blockchain, and various software solutions) have exactly what you need to create content for your intended users.
You get a dedicated team of UX messaging experts who understand many facets of the tech industry – and its audiences. These content marketing specialists often come with over a decade of combined experience to really help you get your messaging and content on point, knowing the most effective ways to get it out there.
Comprehensive expertise vs. limited skill set
Two (or more) heads are better than one, right? A team with a broad range of diverse expertise can offer more insight than a single employee. A tech company with different needs requires a variety of content marketing skills that one person alone can’t cover.
User experience (UX)
UX experts focus on understanding your users, their goals, and their pain points. A UX messaging expert creates useful, easily-understandable content for your target audience at every stage of their user journey. They improve readability, using in-depth research and insight to help users feel a connection with your product and brand.
Content creation
When it comes to marketing, advertising, and brand identity, having a content creation team helps you solidify your online presence. From digital media to blogs and articles, creating great content influences revenue and helps you to inform and educate your audience.
Strategy
A good strategy involves creating and developing plans for executing content, campaigns, and aligning with your sales teams. Having an effective strategy playbook is one of the reasons most companies are successful in content execution. Content strategy gives your company a foundation to create, curate, and distribute relevant, engaging content via the right channels. The result? More engagement and more leads that are aligned with your marketing goals.
Consulting
With so much content out there, agencies can help you to cut through the noise by guiding you to craft effective copy and messaging (from the ground up) and execute resonant content marketing campaigns that hit the mark.
Cost-effectiveness
Companies always try different cost-effective marketing strategies that bring the best possible result while optimizing resources. Hiring, training, and keeping an internal marketer takes time and money from your business. Partnering with an agency helps you save a lot of money:
- Increasing ROI and savings on resources and education.
- You don’t have to pay for social insurance, recruitment costs, or other overheads associated with employees.
- Agency B2B models give you access to a full team of experts at a fraction of the cost of building and maintaining an in-house team.
A team of experts vs. an internal marketer
When you’re looking at creating and executing your content strategy, you’d usually take a few other factors into consideration, too – ones that might not be so obvious at first glance. Looking at the following details may help you decide which your company requires.
Quick delivery
With more resources and experience, your marketing campaigns are executed and delivered faster with a content marketing agency than with in-house hires.
Scalability
By conducting content audits and business and customer research to improve business dynamics, you’re able to scale your marketing efforts with more impact. You can get insight into the current level of your business and provide services to grow your business and meet increased demand.
Consistency
One way to ensure consistency is by creating foundational documentation and tone of voice guides. This helps make your brand and messaging consistent on all digital platforms.
Objectivity
It’s always good to have an objective opinion to help see things from an outside perspective. This removes bias and helps us point out areas of improvement to provide data-driven insights.
Expertise and focus
Both internal hires and content marketing teams can provide expertise and focus. But your company’s audience may require an approach that understands the nuances of varying audiences. For example, an internal hire might be familiar with the sensibilities of a European audience, without realising that certain messaging elements won’t work for your Middle Eastern users.
Outsourcing your marketing could quickly give you access to that broader viewpoint and offer the focus you need. Sometimes messaging is universal. At other times, a template just won’t cut it in your specific niche. With your diverse and dynamic content needs, partner with us at writelingo to clearly communicate your brand’s message.