Finding an expert tech copywriter is key in the success of converting leads for tech company blogs and other content. Tech marketing is not easy. It’s hard to have specialized copywriting knowledge, command of technical jargon, and the ability to translate your technology to broader audiences.
Managing a tech company and creating marketing content, focused on the reader, is even more challenging. In fact, it can be a real roller-coaster ride, as most of you have probably experienced!
Grabbing attention and keeping it
Like Will Rogers, actor and comedian, once said, “You never get a second chance to make a good first impression.” And that’s even more true these days.
People are bombarded with a tremendous amount of information every step of their way across the internet. When somebody enters your blog and sees a lot of technical jargon and details irrelevant to them as potential clients, you can be sure that they’ll leave and won’t ever come back. Their attention span is very short and steep. You have to embrace the one and only opportunity to make a good first impression.
Tech copywriters not only understand your tech’s lingo but also have the skill to make sure you’re talking directly to your target audience. They will take into account foundational marketing documentation you have, like buyer personas – making sure to touch on their pain points, needs and wants.
A lot of loops can make you dizzy
As a tech C-level, it’s hard enough for you to take care of all the complicated business tasks. You’ve put a lot of time and effort into creating your product or service. Its complex mode of operation and all the function descriptions can be hard to follow for your potential customers.
In addition, preparing a complete marketing strategy and creating well-written blog posts may be too time- and attention-consuming to do in your precious time.
On the other hand, well-written copywriting tailor-made to your business is essential to achieve your goals and see positive ROIs. But what if you’re not an expert in copywriting? Answer: Find a tech copywriter!
Our tech copywriters have got you covered
At Writelingo, we’re passionate about technology. We’re a team of nerds that love what we do – we combine our laser-sharp copywriting with a wealth of experience in the tech industry.
Tech copywriting can be challenging for a variety of reasons. It’s not just about understanding your technical language, but there’s also the fact that, often, you’ll need to reach two kinds of readers – both the tech and the business buyers. Their needs may differ, but it’s vital to speak to both of them. The key is to align your copy to their goals and do it in a relatable way. To understand your audience and resonate with them.
Our tech copywriters help you to make sure your potential customers feel like they are in the right place when they’re looking for a solution. You have to be that solution. You need to catch their attention and keep them interested long enough to learn how your company and products/services address their pain points. And then you just have to tell them what to do next – become not only your paying customers but also your loyal advocates.
Move towards success
Never underestimate the power of words and never doubt the power of a well-written copy. High-quality copywriting is a powerful selling force, but only if written with your custom audience in mind and by a tech copywriter who understands both the tech lingo and the readers’ needs.
All the text on your website and blog should speak to them, connect with them and offer them real value. It should inspire them to take action. Engage your readers and educate them on their level – translating jargon and overcomplicated terms into human words.
Create your brand voice. It’s crucial to have a unique identity because your tone of voice matters. We’ll show you how to be consistent, concise and tailored to your customers’ needs. We’ve got the power to turn strangers into your loyal customers. We’re here to help you to increase your profitability.