Yes, it’s a made-up name – but aren’t all job titles? We decided to start calling ourselves UX Messaging Experts because using titles like “copywriter”, “content creator” or “content writer” doesn’t even cover half of what we do at writelingo.
So if you’ve ever wondered what the “F” a UX Messaging Expert actually does, we’ve got you covered.
UX Messaging Experts – what we actually do
As UX Messaging Experts, we use research, best practices, and design knowledge to ensure that users understand what actions you want them to take when using your product or solution.
All the while, we’re ensuring that your brand voice doesn’t get lost in the mix. If you’ve heard us shout anything, it’s probably “consistency is key to building trust with potential customers and keeping existing users”.
Simply put, a UX Messaging Expert makes sure that users are delighted, feel comforted knowing they can trust your brand, and are able to navigate through your product or solution.
User Experience
If you’ve met our founder, you know she often talks about the fact that so many companies spend their budget on development and design, but then try to skimp out on their copy. Thing is – she has a point!
Building a new solution or product means that your users need to understand how to navigate to get from whatever your point A is, to your Point B. Point B, is, of course, the action you want them to take in the end – whether it’s signing up for or onboarding to your app or making purchases.
Designers, generally, do a great job of using some UX best practices to make products and solutions easy to navigate, but where they often miss the mark is the copy they’re putting into their CTAs or notifications, for example.
Some actions are intuitive if designed well – but not all. There are a lot of cases where users don’t understand what to do next or what steps to take to complete an action. This is where you need a UX Messaging Expert.
What services do UX Messaging Experts offer?
Well, we do a big mix of different tasks, but all with the same ultimate goal – making sure that your users love your product and know how to use it!
UX website and app audits
This is where we go through your website or your app and determine points of friction. These are areas in which you could improve the UX for your users. We always provide recommendations and suggestions for how to improve them.
In-app copy and strings
Working closely with designers and developers, we determine what each step of the customer journey is (or should be). From there we write the copy in your app including calls to action and notification strings, while providing suggestions to designers on changes that need to be made to certain assets or components. We use tools like Figma and Confluence to make sure that there is seamless cooperation between our team and yours.
Brand foundational documents
Creating the foundations for your brand, ensuring that any and all customer-facing content, including your product, are all in line with your branding. These include:
- Logo & colours
- Brandbook
- Tone of Voice documentation
- Brand Persona
- Buyer Personas
Writing targeted content
Of course, we write and manage company blogs and can even help with writing your social posts. But primarily, we’ll use your foundational documents to write engaging and targeted copy, speaking your ideal customers’ language to increase conversion rates.
Content strategies
Building a strong strategy is the best way to ensure that your content is consistent – not just with your brand, but also in a timely way. It’s important to understand that all your goals should be attainable and that the way to choose to achieve them are manageable for you and your team. For instance – do you really need to be posting on every social media channel?! Probs not.
C-level LinkedIn Makeovers
Making your company trustworthy through your brand and content is just one part of the bigger picture. Your C-levels must look like people who can be trusted – also that they actually look human! Having your C-levels makeover their LinkedIn profiles is a great way to engage a wider audience, let them know what your company is doing, and is a great avenue for bringing in quality leads.
We don’t do it all, and that’s ok
It’s always easier to focus on what we do best, and then do that really really well. Performance marketing and other types of marketing have their place, and we often cooperate with agencies or internal teams who do these – but it’s not what we do. We’re your one-stop shop for content marketing!
We’re wordsmiths, with vast experience in product design, product development, and project management. Building brands is an important part of what we do, but more than that – we activate those brands! Having all the documents in the world won’t bring you clients an