fintech, cryptocurrency
foundational docs  .  full website copy  .  content management
xcoins website 3

about the company

Xcoins is a leading cryptocurrency exchange platform that boasts crypto delivery within 15 minutes of payment approval. They provide simple, secure and instant cryptocurrency exchange.


  • Xcoins planned to create a second version of their website that required copy that would be a better reflection of the changes in their services.
  • They also required foundational documentation, like tone of voice, buyer personas and a brand persona. 
  • The brand identity was at a point of flux, and the new documentation and new website needed to reflect that change. 
xcoins website 2

xcoins website


  • Having helped to create the foundational documentation, like the tone of voice and personas, we were well equipped to start writing.
  • Consulting with the CEO and Head of Marketing, ensuring that we had all the necessary details about the new services.
  • We employed SEO best practices and developed the copy for the site, including the FAQs.
  • Working in tandem with the designer we also ensured that the copy was a good fit for the designs of each page.

“writelingo can adapt the changing circumstances and are diligent communicators. They work well under pressure, which is crucial for projects with short deadlines. They’re also able to prioritize tasks appropriately and are great when it comes to teamwork.”

Przemek Dmochowski, Head of Marketing

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