Most tech companies have a product or service they want to sell, but there is a tendency to want to focus on the technology itself. It’s not that you shouldn’t talk about your tech, but a good copywriter will make sure that you’re highlighting your Unique Selling Propositions (USPs) in a way that isn’t so “we-centric”.
Speaking the language of benefits is a game-changer for any company looking to market itself.
What is “we-centric”?
We-centric copy is when your company talks about all the things that you do.
- We help you keep your passwords organized.
- We’ve got more than 10 years of experience developing software solutions.
- We’ll help you build your website from strategy to design.
So what’s wrong with being we-centric? Well, you aren’t highlighting the benefits, you’re just talking about all the things you do.
Language of Benefits
It’s been proven time and time again that you should use and choose your words carefully. How potential customers and clients will view what you can do for them will be based on what they read on your website or social media pages.
Instead of using “we”, emphasize what the customer will get out of it. Let’s take the examples above, and re-write them so that they’re using the language of benefits.
- Organize your passwords with one simple, secure online tool.
- Enjoy the perks of working with a team that has over 10 years of software development experience.
- Seamless website development, from strategy to design, to implementation.
See what we did there?
Take my word for it
Using the language of benefits will transform the way your company talks about itself. It becomes less about all the things you do, and more about what you’re actually doing for your customers.
This makes your product or service far more attractive, and readers don’t have to guess or search for what they’ll gain. The perks are right there in front of their eyes.
I challenge you to go to your website and see if you are using the language of benefits. It’s no small feat, but the value of using the language of benefits is clear as crystal.
For consultations, or to re-vamp your website copy, just get in touch. We’ll make those words work!